Oatly x tBH

In early May 2022, tbh & OATLY collaboratively launched the "My Neighbor in Nature," the Earth Day limited edition set. Including a reusable bag, an elephant brooch, a eco-friendly travel tumbler, this set is mainly made of GRS certified "RPET fabric" and oat middlings.

The sidewalk pattern on the packaging was created in the aim of hoping people in modern society slow down their pace, enjoy the very moment and discover the extraordinary from their ordinary life. 

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A OATLY x tbh project.
Art Director: Gary Wang
Strategy: Fay Tong, Trista Huang
Design: Rebecca Zhou
Project Management: Vicky Wang